.personalization-hero {
    background: linear-gradient(105deg, rgba(16, 35, 59, 0.92), rgba(27, 111, 214, 0.68)), url('https://images.pexels.com/photos/3184306/pexels-photo-3184306.jpeg?auto=compress&cs=tinysrgb&w=1920&h=1080&fit=crop') center/cover;
    color: white;
    padding: 6rem 0;
    position: relative;
    overflow: hidden;
    min-height: 50vh;
    display: flex;
    align-items: center;
}

.service-card {
    background: white;
    border-radius: 3px;
    padding: 2rem;
    margin-bottom: 2rem;
    box-shadow: none;
    transition: all 0.3s ease;
    height: 100%;
    border: none;
}

.service-card:hover {
    transform: translateY(-10px);
    box-shadow: none;
}

.service-icon {
    width: 44px;
    height: 44px;
    border-radius: 3px;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 1.05rem;
    color: #1B6FD6;
    margin: 0 0 1.5rem;
}

.icon-recommendations { background: #EEF5FD;
    border: 1px solid #C9DCEF;
}
.icon-ux { background: #EEF5FD;
    border: 1px solid #C9DCEF;
}
.icon-content { background: #EEF5FD;
    border: 1px solid #C9DCEF;
}
.icon-targeting { background: #EEF5FD;
    border: 1px solid #C9DCEF;
}